What is Canvassing and Why Do We Do It?
Canvassing is a term used most often in politics to refer to the act of going door-to-door and soliciting support for a cause or candidate.
Door-to-door canvassing has been the foundational form of political communication and engagement for centuries, and myriad research shows that face-to-face communication is still the most effective form of persuasion for political organizing, fundraising, and more!
Canvassing is critical to our campaign's success. It will allow us to combat misinformation, lack of awareness about the referendum, and it will help us hear about issues and concerns. Face-to-face conversations are the most effective way to drive people to the polls on election day. Every door knocked and every conversation had is a step towards victory.